Marketing Concentration

Concentration Requirements
A UD MBA with a concentration in Marketing will

  • Provide students with an opportunity to gain integrative, practical experience in the field of marketing;
  • Train students how to evaluate and interpret research used in marketing decision making;
  • Give students exposure to the major topic areas in marketing beyond the core class;
  • and Broaden students’ exposure to marketing-related fields of study beyond that provided in the College of Business and Economics

Sample Job Titles

*marketing director
*sales manager
*market research analyst
*purchasing agent
*public relations manager
*account executive

Where Might I Work? Accenture After College AT&T Bank of America Barbizon Modeling Agency Black and Decker Coca Cola Enterprises Countrywide Home Loans Diamond State Financial DoubleTree Hotels/Hilton Enterprise Rent-a-Car FedEx Ferguson Enterprises (Wolseley) JPMorgan Chase Merrill Lynch News Journal Pfizer Philly Ad Club PNC Bank Polo Ralph Lauren Procter and Gamble Progressive Insurance QVC, Inc. Turner Broadcasting Systems Vanguard Yahoo! Inc.

Other Sources of Information
Vault Online Career Library (provides extensive information about careers and companies/organizations; log in via Blue Hen Jobs) Advertising Women of NY Agency Compile – the most comprehensive agency directory AAAA-Firststates Council American Association of Advertising Agencies American Advertising Federation American Marketing Association iHireSalesPeople Marketing Research Association Monster - Research Companies Sales and Marketing Executives International State of Delaware (list of agencies) The Riley Guide - specializes in marketing/research/advertising/media fields.

Resources for Finding Employment Found at the Career Services Center's Career Library (first floor):

  • Blue Hen Jobs-- Internships, Part-time, Summer, and Full-time Jobs -- All in one place Associations USA (CSD 132) Corporate Yellow Book (CSD 134) Vault Guide to the Top 50 Consulting Firms (CSD 137) Green Book: Worldwide Directory of Marketing Research Companies & Services (CSD 139) Executive Recruiters Almanac (CSD 166) Career Opportunities in the Nonprofit Sector (CSD 414) Top Careers for Business Graduates (CSE 83) Great Jobs for Business Majors (CSE 84) Careers in Focus - Business (CSE 85) Business School Buzz Book (GS 88) What Can You Do with a Major in Business? (CSE 97) Careers in Business (CSE 99) Careers in International Business (CSE 100) Management Consulting (CSE 111) Opportunities in Banking Careers (CSE 150) Careers in Focus - Advertising & Marketing (CSE 171) Opportunities in Sales Careers (CSE 179) Opportunities in Real Estate (CSE 181) Careers in Real Estate (CSE 181.5) Career Opportunities in Advertising and Public Relations (CSE 230)
  • Careers for Extroverts & Other Gregarious Types (CSE 590)
  • Careers for Talkative Types & Others With the Gift of Gab (CSE 593)
  • Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work (GS 40)
  • National Association of Colleges & Employers (NACE) Annual, Vol. 2
  •'s Internet Resources

 Concentration Electives Students who started their MBAs prior to Fall 2010 should select four of the following courses; those who began in Fall 2010 or more recently (or who are following the EDGE curriculum) will choose three of the following electives. Other courses will be considered with prior approval.  

Required Classes

BUAD 881 Marketing Research

Electives (one or two courses – see note above)

BUAD 882 International Marketing Management (Fulfills International Requirement)
BUAD 883 Product & Price Management
BUAD 884 E-Commerce
BUAD 885 Marketing Channels
BUAD 886 Advertising Strategy
BUAD 887 Buyer Behavior
BUAD 889 Business-to-Business Marketing
BUAD 899 Business Consulting Project (with focus on Marketing-related issue)
BUAD 866 Independent Study (3-6 credits; when focused on Marketing-related topic)

Integrative/Capstone Courses (one course)

BUAD 892 Marketing Strategy Simulation Course
BUAD 888 Advanced Marketing Management and Strategy Seminar
  • Alfred Lerner College of Business & Economics
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